Attraction Marketing for an MLM Marketing business is a well used term these days on the internet . A number of years ago, a group of us were calling it “relationship marketing” and it means the same thing. There are now huge changes happening in MLM, especially on the internet . However, it’s still a challenge for many network marketers to fully understand what Attraction marketing means. This kind of marketing is quite the opposite from making a list of all your friends, acquaintances and family, and then approaching them one by one. In this article, we use an example of how attraction marketing really works.

Say you have a website somewhere, it might belong to a community or it might be your own. You have photos on there (it might be on FaceBook) of your hobbies and passions or your family, anything you like. On this page, you also have a link to your MLM home organization, with a little advert on the page telling people what you do.

Now, imagine this person (lets call him mystery guy) way over the other side of the world, perhaps in Australia or Asia or Europe, or anywhere, is searching the internet for a new MLM business. This person used to be a big leader in another company, but he’s looking for something different. He has found the company he wants to join and now he’s looking for a sponsor, someone he will get along with and someone he can trust and respect. He’s not interested in joining someone who’s a big leader already, because he knows from past experience, that big leaders don’t have much time.

He wants to join a company that has one of those internet powerline systems, and he joins a couple to see if he can get to know some sponsors. However, no-one calls him and he tries to call them, but no answer. He looks for them on the internet and can’t find anything about them, so he can’t even get to know their passions and hobbies.

Then, he comes across your page telling people all about yourself, and he reads about you, and looks at your pictures. He gets to know you just from reading and looking at the pictures of you scuba diving and singing on stage. This guy loves the Rolling stones himself and is fascinated by the ocean, even though he’s never been diving before. You have a website which talks about your company, but it doesn’t just advertise the company, you actually talk in your “own voice” so folks can get to know you.

Anyway, this guy clicks on the link to your company site, and he becomes a member under you and purchases some products. He has a friend there with him and she joins also and buys some products. You were away when he joined, but when you get back you call him up using your voice over IP phone system (you could never build a business round the world without one of those to save you money). Mystery guy is so pleased to hear from you, after all the other people he’d attempted to contact. You and him build a rapport right away, and you really like him. That night, you can hardly sleep because you are thinking how lucky you are to have someone like him join your business.

This mystery guy sponsors more and more folks , (as time goes on) and all of a sudden you’re at the next pin level in your company. Then, he and one of his leaders opens up a new country for your company. This takes a long time, and you all work pretty hard, but it is worth it. When the company is launched, hundreds of folks purchase the product and you move up 3 pin levels, just in that month.

Now you can start doing the things you’ve been dreaming of doing because you have a successful organization. If you attract a few leaders like this into your business , you can do really well.

This is the way attraction marketing works. You put your stuff out there on the internet and others are attracted to it. This “stuff” could be about your products or (more importantly) what problems your products can solve for people . And the more things you share about yourself, the more your business grows, and the more money you make from your MLM business opportunity.

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