“So, Give me your best rate.” Those are the words that are heard more than any others by customer service reps at merchant account companies. If you ask that question the reply you get will tell you a lot about whether you should be doing business with them.

It’s about a great deal more than just a rate. Getting a cheap merchant account as we all want, needs a lot more careful attention than just being told about a headline rate.

The reality is that people get turned on by these very low rates that get bandies about on the web pages of the providers. That is where the problem lies and like in so many highly competitive industries, it’s not always quite how it seems.

Let’s look at a theoretical example. A company offers a rate of 1.2%, their potential customers get very excited and sign up. They then realize that they have a $25 minimum every month and they have also signed a 3 year contract, that they will have to pay 200 bucks to get out of.

This really changes things up. It goes from what seemed a great deal, to a bit of a nightmare and a lot more expensive than those great initial rates.

Now we look at Merchant Warehouse which ultimately makes us understand the point of the Merchant Warehouse Review. Here they take things in a completely different direction. They do not believe in advertising themselves with a rate.

They offer a consultative approach, which involves telling people all of account charges involved, not just for them but for all the industry. This really allows people to be able to understand what is the best company for them, because they can now compare ‘apples with apples’ by doing a proper comparison.

Their service is also excellent. They have just been voted Sales Organization of the year by the Electronic Transactions Association, an industry regulator, because of the overall quality of the accounts that they provide. Simply put it is a recognition of being the best merchant account services provider in the country.

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